Resume



Cloud Product Marketing

Greg Tabar

Seasoned technical product marketer for cloud / SaaS solutions and the supporting infrastructure; Accomplished in targeting C-level executives from small businesses to enterprises

 

 

  • Collaboration expert: Deep knowledge of cloud deployment models, such as hybrid or private, and cloud infrastructure
  • Channel enablement: Highly accomplished in enabling the channel and direct sales teams to achieve maximum results, on-boarding new partners, and establishing program rigor based upon data analysis and sales experience
  • Revenue marketing: Proven track record of revenue generation and customer retention for B2B and B2C customers

Additional Skills

  • Go-To-Market Strategy
  • Market Intelligence
  • Affiliate Partner Marketing
  • Sales & Sales Management
  • Data Analysis
  • Marketing Operations

PROFESSIONAL EXPERIENCE

autodesklogoAUTODESK (San Francisco, CA) 2015–2015
Sr. Manager, Product Marketing & Go-To-Market Strategy, Cloud Solutions

  • Developed and implemented the go-to-market strategy for A360 cloud collaboration products
  • Defined and led team in creating product positioning, collateral and content
  • Expanded channel network through increased product awareness, credibility and value proposition

Accomplishments

  • Implemented new pricing tiers, enabling increased channel revenue opportunities to expand sales globally
  • Grew new subscribers 65% by clearly defining product value to customers and resellers

CISCO SYSTEMS, INC. (San Jose, CA) 2007–2015
Product Marketing Manager, Cloud Business Collaboration & Infrastructure Portfolio
(2014-2015)

  • Subject matter expert for cloud collaboration products, and liaison for launches, industry analysts, and press
  • Developed positioning, content and collateral for all deployment models – public, private and hybrid clouds
  • Gained channel adoption and growth of collaboration sales globally via marketing campaigns and positioning

Accomplishments

  • Led marketing and channel efforts to bring the product to general availability in a $43 B global market
  • Expanded channel reach from enterprise customers to very small businesses by engaging reseller partners

Product Marketing & Go-To-Market Manager, WebEx Cloud Products
(2008-2014)

  • Led 4 analysts in developing competitive analysis, go-to-market plans, and collateral for six APAC field teams
  • Managed marketing operations such as lead scoring, funnel management, and establishing program rigor

Accomplishments

  • Created a global, 5-year growth plan to capture market share for all WebEx products
  • Implemented revenue marketing best practices, increasing bookings by 43% for nine consecutive quarters

Affiliate Marketing Lead, WebEx Cloud Products
(2007-2008)

  • Managed the affiliate channel, developed product collateral, and created strategic positioning for affiliates

Accomplishments

  • Exceeded quarterly lead goals by 55% and improved conversions from trial-to-subscriber by 80%

cj logo

COMMISSION JUNCTION (Santa Barbara, CA) 2005–2007
Affiliate Marketing Manager
(2007-2007)

  • Developed strategic affiliate marketing plans for B2B and B2C customers, and trained new account reps

Accomplishments

  • Increased free trials by 35% for a prominent B2B customer, and conversions from trial-to-subscriber by 120%

Product Marketing Manager, Affiliate Cloud Solutions
(2005-2007)

  • Created product positioning, sales guides, and all marketing collateral such as white papers and
  • Released new cloud affiliate solutions by partnering with engineering and by developing market requirements

Accomplishments

  • Launched three successful solutions and improved brand perception via new product collateral

cin3

CINCINNATI INCORPORATED (Ontario, CA) 1998–2001
District Sales Representative

  • Built-up new sales territory consisting of over 500 clients, with transactions that exceeded $2 million

Accomplishments

  • Increased sales revenue by 35% per year, and gained 60% greater territory penetration
  • Developed new area in Mexico – a company first- and gained dominant market share

takata_logo

TAKATA RESTRAINT SYSTEMS (Cheraw, SC) 1997–1998
Product Launch Engineer

  • Oversaw quality control operations for the testing and launching of new automotive airbags

Accomplishments

  • Improved efficiency of quality testing by 33%, thereby eliminating a significant production bottleneck

ford logo

FORD MOTOR COMPANY (Dearborn, MI) 1997–1998
Product Launch Engineer, Paint Department, F-150 pickup trucks

  • Led suppliers and plant production workers for the release of new pickup trucks into full production
  • Supervised 12 union employees and brokered relations among suppliers, labor unions, and plant management

Accomplishments

  • Met all launch dates and quality requirements, reduced paint production time by 20% through efficiencies
  • Resolved labor disputes between the union and management, dropping the grievance rate by 135%

FIGGIE INTERNATIONAL, Deloitte Consulting (Willoughby Hills, OH) 1992, 1993
Business Consultant

  • Implemented Kanban manufacturing improvements that reduced costs by 20% in two manufacturing plants

EDUCATION

asu

Master of Business Administration (MBA)
Arizona State University, Tempe, AZ


uc3

Master of Financial Analysis (dual-degree with MBA)
University of Carlos III, Madrid, Spain


Screen Shot 2016-08-24 at 2.32.39 PMBachelor of Mechanical Engineering
University of Michigan, Ann Arbor, MI

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