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Cloud Product Marketing  &  Go-To-Market

 

Greg Tabar

Experienced product marketer in cloud / SaaS solutions for the enterprise, mid-market and SMB; Highly skilled in sales & partner enablement, developing marketing strategy, and market research; Accomplished in direct sales, demand generation, and affiliate partner marketing; Proven track record of revenue generation; Data-driven in all aspects of marketing, incorporating it’s use in innovative ways to reveal deeper insights and program rigor; Skilled in building relationships and trust at all levels; Conversational in Spanish.


  • Product Marketing
  • Go To Market Strategy
  • Sales Enablement
  • Automotive Manufacturing
  • Channel Marketing
  • Affiliate Partner Marketing
  • Market Research
  • Sales & Sales Relations
  • Demand Generation
  • Forecasting
  • Customer Retention
  • Data Analytics
  • Needs-Analysis
  • Leadership Dashboards
  • B2B and B2C
  • SEM, SEO, Banner Ads

Professional Experience

AutodeskAUTODESK, (San Francisco, CA)  2015 – Present

SR. MANAGER, PRODUCT MARKETING & GO TO MARKET STRATEGY, CLOUD SOLUTIONS

  • Define the product positioning & marketing strategy for a new cloud collaboration solution
  • Create sales enablement materials, manage partner relations, and target new channels

Accomplishments

  • Developed new pricing tiers for better segmentation and up-sell opportunities;
  • Engaged key partners and customers; Grew subscribers by 65% via new collateral and partner engagement

Cisco Systems

CISCO SYSTEMS, INC, (San Jose, CA) 2007 – 2015

PRODUCT MARKETING MANAGER, Cloud Collaboration ’13-‘15

  • Subject matter expert on a cloud collaboration platform for enterprise and mid-markets
  • Defined positioning and created collateral for customers and partner resellers
  • Serves as primary contact for all launches and analyst relations in a matrix organization

Accomplishments

  • Co-created a strategic, data-driven 5-year growth plan for WebEx products to capture market share
  • Implement best practices, increasing customer retention by 40%, up-sells by 35%, and new bookings by 43%

PRODUCT MARKETING MANAGER, WebEx Products ’07-‘14

  • Managed messaging, sales collateral, and go-to-market strategy for B2B cloud collaboration solutions
  • Provided thought leadership on market trends, segmentation, lead generation, and growth opportunities
  • Led a team of four data analysts in China and a U.S. campaign specialist

Accomplishments

  • Co-created a strategic, data-driven 5-year growth plan for WebEx products to capture market share
  • Implemented best practices, increasing customer retention, up-sells, and new bookings by 43%

Commission Junction

CONVERSANT, INC. (Commission Junction), Santa Barbara, CA) 2005 –  2007

AFFILIATE MARKETING MANAGER ‘07-‘07

  • Created and executed strategic affiliate marketing plans for customers in B2B and B2C
  • Revised the scope of new a-la-carte solutions based on performance metrics; Trained new account specialists

Accomplishments

  • Increased the conversion of several key trial-to-subscriber accounts by 120%; Improved average conversion rate of all accounts by 35%; Refined solution offers that increased revenue by 70% from repeat clients

PRODUCT MARKETING MANAGER ‘05-‘07

  • Developed product positioning and all marketing collateral for affiliate marketing solutions
  • Created MRDs and released new products for affiliate solutions

Accomplishments

  • Launched 3 new solutions into the market, enhancing the company’s value to advertisers and publishers

FREELANCE WEB DESIGNER (Spain) 2003 – 2004

  • Served as web designer for various clients, creating messaging and content to promote their products


Cincinnati Incorporated

CINCINNATI INCORPORATED (Phoenix, AZ) 1998 – 2001

DISTRICT SALES & REGIONAL GO TO MARKET

  • Built-up and managed new southwestern sales territory, managing over 500 clients; Negotiated contracts and sold metal cutting & bending products that often exceeded $2M per transaction
  • Researched and segmented the market and competition, developed targeted marketing strategies and collateral

Accomplishments

  • Increased sales revenue by 35% per year; Gained 60% greater territory penetration

Takata, Inc.

TAKATA RESTRAINT SYSTEMS (Cheraw, SC) 1997 – 1998

PRODUCT LAUNCH ENGINEER

  • Tested and launched new airbags, managing customer relations and product validation
  • Discovered new channels for product testing and streamlined in-house quality control processes

Accomplishments

  • Released over 25 successful, new products into the market, improving capacity and streamlining tests

Ford Motor Company

FORD MOTOR COMPANY (Dearborn, MI) 1995 – 1997

PRODUCT LAUNCH ENGINEER

  • Managed all supplier and plant relations for the paint department during new vehicle releases; Brokered deals, streamlined production flow, maintained desirable job/hour rate, and acceptable appearance for all new truck units – from trial through to Job #1 launches
  • Supervised 12 union employees and brokered relations among suppliers, labor and management

Accomplishments

  • Met all Job #1 dates and quality requirements; Reduced production time by an average of 20% and weight savings by 3% by streamlining processes and implementing new production solutions
  • Resolved labor disputes between the union and management, dropping the grievance rate by 135%

FIGGIE INTERNATIONAL (Willoughby Hills, OH) 1992, 1993

BUSINESS CONSULTANT INTERNSHIP, Deloitte & Touche

  • Implemented Kanban techniques into manufacturing facilities; Reduced production costs by over 20%

Education

Arizona State University WP Carey School of BusinessMBA

WP Carey School of Business, Arizona State University, Tempe, AZ

uc3 Master in Financial Analysis

University of Carlos III, Madrid, Spain

MichiganCollegeEngineeringPrintOnlyLogo

Bachelor of Mechanical Engineering

University of Michigan, Ann Arbor, MI


Skills

  • Salesforce.com
  • Statistics
  • Business Objects

  • Omniture
  • Marketing Automation
  • Google Analytics

  • Photoshop
  • HTML
  • R Language

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