Cloud Product Marketing

Seasoned technical product marketer for cloud / SaaS solutions and the supporting infrastructure; Accomplished in targeting C-level executives from small businesses to enterprises



  • Collaboration expert: Deep knowledge of cloud deployment models, such as hybrid or private, and cloud infrastructure
  • Channel enablement: Highly accomplished in enabling the channel and direct sales teams to achieve maximum results, on-boarding new partners, and establishing program rigor based upon data analysis and sales experience
  • Revenue marketing: Proven track record of revenue generation and customer retention for B2B and B2C customers

Additional Skills

  • Go-To-Market Strategy
  • Market Intelligence
  • Affiliate Partner Marketing
  • Sales & Sales Management
  • Data Analysis
  • Marketing Operations


PAYPAL (San Jose, CA) 2015–Present
Product Marketing Strategy Contract

  • Implementing the global inbound marketing strategy and framework to identify and market new products
  • Leading global market sizing efforts to identify new markets, and managing all 3rd party research analysts

autodesklogoAUTODESK (San Francisco, CA) 2015–2015
Sr. Manager, Product Marketing & Go-To-Market Strategy, Cloud Solutions

  • Developed and implemented the go-to-market strategy for A360 cloud collaboration products
  • Defined and led team in creating product positioning, collateral and content
  • Expanded channel network through increased product awareness, credibility and value proposition


  • Implemented new pricing tiers, enabling increased channel revenue opportunities to expand sales globally
  • Grew new subscribers 65% by clearly defining product value to customers and resellers

CISCO SYSTEMS, INC. (San Jose, CA) 2007–2015
Product Marketing Manager, Cloud Business Collaboration & Infrastructure Portfolio

  • Subject matter expert for cloud collaboration products, and liaison for launches, industry analysts, and press
  • Developed positioning, content and collateral for all deployment models – public, private and hybrid clouds
  • Gained channel adoption and growth of collaboration sales globally via marketing campaigns and positioning


  • Led marketing and channel efforts to bring the product to general availability in a $43 B global market
  • Expanded channel reach from enterprise customers to very small businesses by engaging reseller partners

Product Marketing & Go-To-Market Manager, WebEx Cloud Products

  • Led 4 analysts in developing competitive analysis, go-to-market plans, and collateral for six APAC field teams
  • Managed marketing operations such as lead scoring, funnel management, and establishing program rigor


  • Created a global, 5-year growth plan to capture market share for all WebEx products
  • Implemented revenue marketing best practices, increasing bookings by 43% for nine consecutive quarters

Affiliate Marketing Lead, WebEx Cloud Products

  • Managed the affiliate channel, developed product collateral, and created strategic positioning for affiliates


  • Exceeded quarterly lead goals by 55% and improved conversions from trial-to-subscriber by 80%

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COMMISSION JUNCTION (Santa Barbara, CA) 2005–2007
Product Marketing Manager, Affiliate Cloud Solutions

  • Created all product positioning and content for affiliate solutions – for retailers, affiliates, and consumers
  • Identified new product opportunities, wrote marketing requirements, and partnered with engineering for release
  • Developed strategic affiliate marketing plans for B2B and B2C retailers, and trained new account reps


  • Launched three successful solutions and improved brand perception via new product collateral
  • Increased free trials by 35% for a prominent B2B customer, and conversions from trial-to-subscriber by 120%


District Sales Representative

  • Built-up new sales territory consisting of over 500 clients, with transactions that exceeded $2 million


  • Increased sales revenue by 35% per year, and gained 60% greater territory penetration
  • Developed new area in Mexico – a company first- and gained dominant market share


Product Launch Engineer

  • Oversaw quality control operations for the testing and launching of new automotive airbags


  • Improved efficiency of quality testing by 33%, thereby eliminating a significant production bottleneck

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FORD MOTOR COMPANY (Dearborn, MI) 1997–1998
Product Launch Engineer, Paint Department, F-150 pickup trucks

  • Led suppliers and union workers in the release of new vehicles through the paint process
  • Supervised 12 union employees and brokered relations among suppliers, labor unions, and plant management


  • Met all launch dates and quality requirements, reduced paint production time by 20% through efficiencies
  • Resolved labor disputes between the union and management, dropping the grievance rate by 135%

FIGGIE INTERNATIONAL, Deloitte Consulting (Willoughby Hills, OH) 1992, 1993
Business Consultant

  • Implemented Kanban manufacturing improvements that reduced costs by 20% in two manufacturing plants



Master of Business Administration (MBA)
Arizona State University, Tempe, AZ


Master of Financial Analysis (dual-degree with MBA)
University of Carlos III, Madrid, Spain

Screen Shot 2016-08-24 at 2.32.39 PMBachelor of Mechanical Engineering
University of Michigan, Ann Arbor, MI

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